Demand validation
How Threadkeep plans to separate interest from evidence
The project will not treat page views or email addresses alone as proof that people will pay for a private chat keepsake.
Observation window and cohorts
The demand window begins only after an indexable public launch. It must reach both 60 days and 500 qualified organic sessions. Organic visitors and disclosed research outreach are reported separately.
Bots, internal testing, monitoring, paid traffic, direct visits and social referrals are excluded from the qualified-organic denominator.
Decision thresholds
The planned gate checks explicit sample or upload intent, research starts, valid completed responses, hypothetical USD 12 purchase likelihood, median maximum price and consented interviews describing real prior attempts.
Passing these thresholds would authorize technical validation, not prove checkout conversion. Payment is outside P1.